In this study, we use iranpotk company as a case study this effect on brand equity and can cause changing in brand behavior. The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation chi-shiun lai. Review the impact of advertising and sale promotion on brand equity indicate the positive effect of brand equity dimensions on brand equity and strong effect of. The effects of organizational brand equity on employment brand equity and recruitment outcomes jakub sovina christopher j collins department of human resource studies. The role of trust on brand loyalty and brand equity ying-kai liao nanhua university, taiwan [email protected] abstract: this study aims to identify the mediating effect. Research by hong, yh (2009) showed a positive effect of service quality on brand equity, similar research by omar and ali (2010) found a positive. The present study investigated the impact of team identification and team-sponsor fit on the sponsor's brand equity the study's main theoretical.
An empirical study on the effect of brand equity of mobile phones - download as pdf file (pdf), text file (txt) or read online. Quantifies the strategic relationship between brand equity and the components of customer lifetime value, and demonstrates the role that marketing plays in this. This study explains the components of ethical behavior and their impacts on life insurance companies in province of mazandaran, iran there were 367 insurance. The effects of sustainable marketing on brand equity and consumer behavior - a case study of cia hering graziela heck 830516t203 xiao yidan 900609t202. 54 the effects of marketing mix elements on brand equity 1 introduction the concept of brand equity was first introduced in marketing literature in the. International business and management vol 2, no 2 2011, pp 149-158 wwwcscanadanet issn 1923-841x [print] issn 1923-8428 [online] wwwcscanadaorg.
The effect of country of origin on brand equity: an empirical study on generic drugs shamindra nath. The impact of brand equity on brand preference and purchase intentions in the service industries hsin hsin changa and ya ming liub adepartment of business. International journal of economics, commerce and management, united kingdom licensed under creative common page 3 despite the importance of brand equity in the. Electronic copy available at: 1 the impact of event marketing on brand equity: the mediating roles of brand experience and.
The effects of corporate social responsibility on brand equity and effect on brand equity of corporate social responsibility on brand. Brand equity is a set of brand asset and liability linked to a brand its name and symbol add to or subtract from the value provided by a product or service. On the long-term effectiveness of promotions empirically isolate the effects that are specific to brand equity from those that involve market share and marketing.
The effect of brand equity on consumer buying behavior in term of fmcg in iran firoozeh fouladivanda1, maryam amini pashandi2, alireza hooman3, zahra khanmohammadi4. The impact of discounting on brand equity – and mind the quicksand price discounting’s effect on brand equity has kept a heated debate boiling: advertisers vs. A study of the effects of marketing mix on brand equity dimensions proceedings of 51st iastem international conference, berlin, germany, 3rd-4th april 2017, isbn: 978. A project report oneffect of country of origin on brand equityproject submitted for the partial fulfilment of the requirement towards the.
Abstract the authors investigate the relationships between brand equity and customer acquisition, retention, and profit margin, the key components of customer.
The effects of corporate social responsibility on brand equity and ﬁrm performance☆ david han-min wanga,⁎, pei-hua chenb, tiffany hui-kuang yuc, chih-yi hsiaob. 2 possible effect of merger and acquisition on brand equity: a case study of the it industry in south korea international journal of business and information.